It derives from English organic (of food or farming methods) coined by British agriculture in the 50 ' s: referring to produced foods or that imply the production without the use of chemical fertilizers, artificial pesticides or agents. This type of production processes is artisan and uses natural ingredients that do not modify the nutritional quality, nor of flavor of the elements, nevertheless this one method focuses in the use of renewable resources, Earth conservation and water to enrich the quality of the environment.

With a scheme of credible certification, the consumer has the guarantee of which the products take place according to the defined norms. In addition he has certainty that the product has a low level in residues of pesticides; they are cultivated with methods that are favorable to the environment and right payments are offered to the producers. Therefore the consumers buy products mainly because they perceive the benefits that contribute to the health, to the security in foods and the environment.